What we stand for

Humanity is about to step off a sustainability cliff.

Humanity is about to step off a sustainability cliff unless we rapidly transition to environmentally sustainable practices — in just about everything we do.

Our Purpose
is to accelerate the transition to a sustainable planetary ecosystem.We don’t need to wait for some technological “silver bullet” to save us, we already have all the solutions we need, we just need to get into action and apply them.

Our Mission is to get organizations into Nature Positive action.For organizations to get into effective Nature Positive action, they need to put environmental outcomes on the same footing as economic outcomes. We therefore focus on enabling organizations to apply the same level of rigour and oversight around the achievement of environmental outcomes as they do around the achievement of economic outcomes.And we enable them to make transparent and intentional trade-offs between environmental and economic outcomes.

Someone holding a sign at a protest

Our values

Connection

We need to look past the consumer-based roles and identities that have increasingly come to define us - I am what I consume – and that are driving much of the damage we are doing to ourselves and the planet. We need to put money back in its place - as a means to an end, rather than the end in itself. We need to stop hiding behind the corporate veil and start doing what we know is right. This means fostering authentic human relationships and meaningful connections around the things that really matte.

Impact

The time for talk has past. We are not here to admire the problem. We are here to make a
measurable difference. We maintain line of sight to outcomes and focus on actions that have impact.

Inclusion

We are all part of the planetary ecosystem, so all our actions and inactions have consequences. We are all part of the problem, we all need to be part of the solution.  When all voices are heard, our sustainability solutions are better, get implemented faster and are more enduring.

Our story

2011

Founders build a project diagnostic tool that is subsequently sold to Deloitte globally.

2013

Founders launch Brooke Global, a boutique management consulting firm specialising in organizational transformation.

2015

Founders start exploring how to apply the collaborative problem-solving and outcome measurement approaches they developed in the corporate world to social problems.

2017

Launch of Huber Social, a social enterprise aimed at improving the wellbeing of communities

2019

Collaboration with Oxford University Blavatnik School of Government established; Huber Social CEO presents at the United Nations Data Forum and conducts projects in Africa and Asia Pacific.

2021

Huber Social are lead authors of the Handbook for Measuring and Valuing Social Impact for Standards Australia, only the second such guide published globally.

2022

Huber Social reaches 100 projects delivered across 10 countries; clients span the private, public, and not for profit sectors.

2023

An inflection point for the founders; seeking to build on learnings from Huber Social, but broaden our impact beyond the social sector, the Radical Collaboration Institute is born following initial consulting work for ERM and Accounting for Nature.

2024

Global launch to be announced at the Global Nature Positive Summit in early October 2024.

Our team

Nature Positive Action is the creation of serial entrepreneurs who have already built disruptive and purpose-driven ventures, products, and services in management consulting, project management, risk management, and social impact measurement.

Nature Positive Action represents the culmination of our work, bringing together insights, frameworks, principles, processes, and tools that have been developed and proven in the private, public, and not-for-profit sectors and focusing them on the challenges of accelerating the transition to a sustainable planetary ecosystem.

Uniting organizations around non-financial goals, and enabling them to collaborate and take action to achieve them, has always been at the heart of what we do, as is a relentless focus on outcomes and meaningful, measurable results.

Hans Bolluijt

Senior Market Researcher

Brett Nan Tie

Director

Jeroen Bolluijt

Director